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Maria Anita

Portrait of Maria Anita

Brand & Motion Designer

Ideas into everyday impact.

I design brands, products and stories, then set them in motion. Fifteen years of graphic design and motion design, from the first sketch to the finished file.

01 · Profile

Graphic design gives a brand its shape.

Motion design gives it a voice.

I do both, so an idea stays the same idea from logo to packaging to screen.

Maria Anita · Brand & Motion Designer

From dieline to box

Shape

Identities, campaigns, packaging, merchandise, books and interfaces, prepared for print and production.

Kaguyaplas, 2015. Real size artwork with the dieline, prepared for print.

See the graphic work

Voice

Explainers, campaign films and social stories. I shoot, animate and edit them myself.

The same box as a turning render, showing all sides of the packaging design.

Watch the films
Flat packaging artwork for the Kaguyaplas kitchen set, with its cutting die

02 · Selected work

/Selected work

Brand Premiums

Merchandise · 3D product design

Objects with a purpose.

Mugs, bottles, cases and apparel that carry a brand into daily life, designed as 3D previews that match the real product and its material.

Client
ANTS Production · OttoPay
Year
2011 to 2024
View case
OttoPay Campaigns

Campaign · Social design

Design for everyday business.

Campaign visuals and social content for a fintech brand that speaks to small shop owners across Indonesia.

Client
OttoDigital Group
Year
2023 to 2024
View case
Jakarta Biru

Editorial · Publication design

A story worth opening.

A large format book about the transformation of Jakarta’s water resources, from the past to the plans ahead.

Client
Dinas Sumber Daya Air DKI Jakarta
Year
2025
View case
Kaguyaplas

Packaging · Production design

Play begins with the box.

Toy packaging for a kitchen set, designed at real size with its cutting die, a character and a window that shows the product.

Client
Kaguyaplas
Year
2015
View case

See all projects

03 · Films

/Stories in motion

Explainers, campaign films and social stories. Press play.

Motion · OttoPay · 2024 · 2:20

Film 1 of 7 · 2:20 · Bahasa Indonesia

OttoPay app tutorial

A step by step explainer for paying a bank bill in the OttoPay app, made so merchants and field sales understand it in one viewing.

  • Screen recording
  • Layout in Illustrator
  • Animation in After Effects
  • On screen instructions

Shared with merchants through the sales team’s WhatsApp groups.

From the project Payment Interfaces

Transcript · English subtitles

Tutorial: paying a BINA Digital Loan Paying a BINA loan in the OttoPay app On the Home page, choose “Modal Usaha” (business capital). Choose “Pinjaman Digital BINA” (BINA Digital Loan). Choose “Bayar Pinjaman” (pay loan). Choose the loan you want to pay and tap “Bayar Sekarang” (pay now). Make sure the customer’s balance covers the loan. Then choose “Bayar Sekarang” (pay now). Enter the OttoPay PIN. Payment successful. Save the payment receipt. Paying a BINA loan by bank transfer On the Home page, choose m-Transfer. In the transfer list, choose “Antar Bank” (interbank). Fill in the destination account and choose Bank INA Perdana. Tap “Send”. Make sure the account holder’s name is correct. Tap “OK”. Enter your BCA Mobile PIN. Tap “OK”. On the “Transaksi” page, under “Transfer”, choose “Antar Bank” (interbank). Enter the loan amount under “Jumlah Uang” (amount) and complete all fields. Choose “Bank INA” as the bank. Choose “BI FAST” or “Realtime Online”. Make sure the account holder’s name is correct. Tap “OK”. Enter your BCA Mobile PIN. Transfer successful. Tap “Back”. Any questions? Contact OttoPay Customer Care. You can also contact the Bank INA call centre.

05 · Expertise

/What I do

Graphic design05

  • Concept, mark, colour and typography, carried through to real applications such as menus, labels and signage.

    • Illustrator
    • Photoshop
    See the project
  • Campaign visuals and social content built inside brand guidelines, on a publishing schedule.

    • Photoshop
    • Illustrator
    See the project
  • Boxes, dielines and branded products, designed in 3D and prepared for the factory.

    • Illustrator
    • 3ds Max
    See the project
  • Books and handbooks with clear layouts, infographics, icons and illustration.

    • InDesign
    • Illustrator
    See the project
  • Screens, icons and buttons for payment flows, designed in Figma with product teams.

    • Figma
    See the project

Motion design03

  • Tutorials and explainers that make a product easy to understand, from screen recording to final animation.

    • After Effects
    • Illustrator
  • Photo based characters and campaign visuals brought to life for social platforms.

    • After Effects
    • Photoshop
  • Green screen shoots with lighting and audio, edited and finished for vertical and horizontal formats.

    • Premiere Pro
    • CapCut

06 · About

/About Maria

I am Maria Anita, a brand and motion designer with fifteen years of experience. I studied Visual Communication Design at Bunda Mulia University in Jakarta and now live in Spain, where I work remotely.

My work has always moved between print, product and screen. I enjoy finding the visual language of an idea and then carrying it through every detail, whether that is a dieline, a book spread or a twenty second film.

Education
BA Visual Communication Design, Bunda Mulia University
Languages
Indonesian (native), English (professional)
Work rights
Full working rights in Spain and the EU
Location
Spain, working remotely

Tools

  • After Effects
  • Premiere Pro
  • Illustrator
  • Photoshop
  • InDesign
  • Figma
  • 3ds Max
  • CapCut

Experience

  1. 2025 to now

    Independent Creative Consultant

    Remote, Spain

    Editorial and brand projects for public organisations and small businesses.

  2. 2018 to 2024

    Visual & Creative Designer

    OttoDigital Group, Jakarta

    Campaigns, motion, merchandise and interface design for Otto, OttoPay and OttoPoint.

  3. 2011 to 2018

    Designer, brand premiums

    ANTS Production, Jakarta

    Promotional merchandise for consumer brands, from 3D design to production.

  4. 2014 to 2017

    Freelance packaging designer

    Kaguyaplas, Jakarta

    Toy packaging with characters, dielines and print setup.

  5. 2009 to 2010

    Designer and junior video editor

    PProduction, Jakarta

    Event collateral and documentary editing.

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