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Logo design · Campaign identity

Marks made to shine.

The programme logo of Berkah Undian Emas, an OttoPay prize draw with gold as the main prize, and the banners it carried.

Client
OttoDigital Group
Year
2022
Role
  • Logo design
  • 3D lettering
  • Banner design
Programme logo “Berkah Undian Emas”. Gold, embossed 3D lettering for a prize draw with gold as the main prize.

  1. Challenge

    A prize draw needs a mark people know at a glance, wherever the campaign shows up: on a poster in a shop, in a brochure or in a banner in the app.

  2. Approach

    I drew the name as gold, embossed 3D lettering with the OttoPay logo under it, so the prize is in the mark itself. Gold bars and coins frame it in every banner.

  3. Outcome

    The gold programme logo was applied to posters, brochures, in app banners and web banners.

Web banner for the draw, August to October 2022. One gold bar of 10 grams, three of 5 grams and a hundred of 1 gram.
Programme banner with the logo at its centre: transact more in OttoPay for a chance at hundreds of gold prizes.
Banner that sends merchants to their draw numbers: “Ayo Lihat Nomor Undian Kamu”.

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Also in Films
Motion · OttoPay · 2022 · 0:31

0:31

Berkah Undian Emas opening bumper

The opening of the live gold prize draw: the programme logo builds up in gold, then every prize of the draw appears, from a hundred bars of 1 gram to one of 10 grams.

  • Logo animation
  • Motion graphics

Shown at the start of the live stream of the draw, for the programme period August to October 2022.

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