Merchandise · 3D product design
Objects with a purpose.
Mugs, bottles, cases and apparel that carry a brand into daily life, designed as 3D previews that match the real product and its material.
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Challenge
A branded gift only works when it can be produced within budget and still feels worth keeping. Shape, material and print method decide the price, so the design has to be right before production starts.
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Approach
I design each piece in 3D as the reference for mass production. The preview shows the true form and material, so the brand team and the factory look at the same object. For OttoPay I also chose the type of merchandise that fits the audience and applied the brand guidelines.
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Outcome
Ceramic 3D mugs, reusable bottles and collectible cases went into mass production for campaigns of Wyeth and Danone Aqua. The OttoPay mug, tumbler and shirt were screen printed and used in merchant promotions.
ANTS Production pieces were made as agency work. Brand names are agency side credits.