Campaign · Social design
Design for everyday business.
Campaign visuals, social content and programme logos for a fintech brand that speaks to small shop owners across Indonesia.
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Challenge
OttoPay talks to warung owners every day through TikTok, Instagram, Facebook and YouTube. Each campaign has its own deadline and message, and all of them have to look like one brand.
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Approach
From the digital marketing brief I built each visual image by image: selecting and editing photos, composing the layout, drawing icons and supporting assets. Typography, colour and logo placement always follow the OttoPay guidelines.
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Outcome
Campaigns went live on schedule across OttoPay’s social channels. The gold programme logo was applied to posters, brochures, in app banners and web banners.
Content and hooks were planned together with the Digital Marketing team.