Logo · Visual identity
A logo for a neighbourhood eatery whose main dish is instant noodles.
Anyone walking past should understand at a glance what is served and that it is affordable.
The bowl of noodles became the brand mark, drawn as a friendly character, with colour and lettering to match.
Applied to the menu book, the decoration of the eatery and its banners.
A step by step explainer for paying a bank bill in the OttoPay app, made so merchants and field sales understand it in one viewing.
Shared with merchants through the sales team’s WhatsApp groups.
A campaign film that introduces OttoPay’s new characters: the shop owner, the customer and the sales agent.
Published on all OttoPay platforms. Content planned with the Digital Marketing team.
An informative story for OttoPay partners, shot on green screen with a news style bumper.
Delivered in 9:16 for social channels.
A motion piece with tips on raising profit, with consistent type, colour and icons that follow each topic.
Script by the Digital Marketing team. Published on all OttoPoint social channels.
A walkthrough of a redesigned business website for OttoPay’s B2B products.
A design proposal. The project was not completed during my time at OttoPay.
A turning render of the kitchen set box, showing all sides of the packaging design.