Brand identity · Packaging
A small brand, full of character.
A logo and packaging labels for a home food business, built around a cheerful chef character.
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Challenge
A micro business selling rice dishes, doughnuts, snacks and desserts needed a face that customers remember. The name comes from the owner’s nickname.
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Approach
I developed the concept, the colours, the lettering and the chef icon, then extended it to labels for food boxes, cookie jars and bottles, with sizes and print material chosen per pack.
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Outcome
Printed as stickers, so the brand is easy to apply to every kind of packaging.